We were three friends, all 17, trying to buy good streetwear and realizing the same irritating truth every time we checked a product page: the designs were cool, the marketing was loud, but the quality never matched the price. Every hoodie looked premium until it arrived. Thin fabric, poor stitching, colors that faded after a few washes, and price tags that made no sense for what you actually got. It felt like the entire market was built around overcharging people who just wanted decent streetwear.
We decided to flip that model. Our idea was simple: build a streetwear brand that doesn’t rely on hype, fake scarcity, or inflated pricing. Focus on quality, transparency, and fair cost—nothing else. If we’re asking someone to pay for a hoodie, it should feel worth it. The fabric should be thick enough, the fit should be comfortable, the stitching should last, and the price shouldn’t feel like a scam.
Starting young meant we had zero shortcuts. We didn’t have investors, big budgets, or fancy marketing. What we did have was stubbornness and a genuine reason to build something better. We tested fabrics ourselves, rejected batches that didn’t meet our standards, and kept improving until we had products we were actually proud to wear daily. Our quality-first mindset came from being customers before becoming creators.
This brand started as a response to an overpriced, underperforming streetwear market. It grew into something more: a promise that quality doesn’t need hype, and good streetwear shouldn’t be out of reach. We’re here to prove that better materials, better fit, and better pricing can exist together. And we’re just getting started.
